Ai Healthcare Startup Healthee - Interview With VP of Marketing...

Omer Maman, following their $32m Series A funding round

Transcript

[00:00:00] Alex Rector: All right. So, uh, today we're joined by Omer Maman, the VP of marketing at Healthee, which is an AI powered employee benefits app. Um, it helps employees more easily manage their health benefits and employers better service their people. Omer, please, uh, if I'm messing up your name, let me know it last name too, and, uh, welcome to the show.

Thank you. Thank you so much. Thank you for having me. Well, we're glad to have you. We're glad to have you. Um, I guess to kick us off, if you could give us a little bit of. Background on yourself and, and I guess how you ended up in this spot at Healthee.

[00:00:40] Omer Maman: Yeah, sure. Gladly. Uh, so I'm Omar. I'm the VP marketing here at Healthee.
Uh, I grew up in Israel. I just moved here to the States. Almost 2 years ago with my family, I'm located in New York. Um, just a little bit about my background. So, um, I started my, I, you know, I'm an engineer and quickly after I graduated my engineering school, I realized that I'm more passionate about. The integration of people, technology and business, and not just pure engineering.

Uh, that's how I found myself, you know, taking responsibility on product management roles. And then from that point, product marketing and, uh, in the last. In the last 6 years, I'm taking more, I would say exact roles in marketing in marketing. I'm looking at the companies that I, uh, was honored enough to to serve.

They're all belong to the metric industry. Um, I really. Feel very passionate about serving, you know, uh, the, the word and companies and impact companies, uh, do good, do good companies. And I found myself, you know, at the beginning of my career path, uh, getting into or exposed into the medical device and health, the word.

And then I saw myself progressing, um, in these kinds of companies, startups, as well as big corporates. Um, And, uh, that this is where I am just a little bit about Healthee. So, uh, basically you described it beautifully what we do. I just want to give, like, more, I would say extended context. Uh, so we have developed an AI platform that basically addresses all the questions that employees and employers have about their health benefits.

Um, and what is exciting about Healthee is that. It's not only benefits navigation. First of all, it's. It's based on technology and technology, and this is something that is super innovative in this industry in this space. Uh, but also we go together with employees and employee and employer from a to Z. So it's an all in 1, 1 stop shop.

Uh, solution from the very beginning of open enrollment and helping you find the best benefits plan for you and your loved ones. Uh, but we also, we don't disappear after open enrollment, right? We support you all year round with benefits questions, helping you find the The right provider for you, the network provider more, I would say, cost effective solutions, uh, helping you also to, uh, to book an appointment to see reviews to check your bills all in 1 stop shop in 1 stop shop that can give you instant answers and provide you.

I would, I would say the. Their level of service or the quality of service that here in the States, we deserve when it comes to health care.

[00:03:33] Alex Rector: Let's see. Yeah, I mean, that's really great. And people need that, you know, uh, it's tough dealing with the insurance, uh, solutions that are out there in the States today and, um.

Working through your employer to add another layer if it's confusing. So, um, I mean, are, do you guys. Your client though, right? Do you guys, are you guys typically working with, um, like self insured employers or does it matter what, what that relationship looks like? Uh, who, who's the most interested in Healthee typically do you see?

[00:04:06] Omer Maman: So that's a good, that's a good question. And, uh, and what I, what I, what is exciting about Healthee that basically if you think about it, our platform, you know, qualifies for every employer, no matter if it's a small 50 employees, uh, fully insured. A company, or like a huge corporate with thousands and thousands of employee that probably there'll be a self insured.

Uh, so we, uh, basically looking after all employers here in the States. That's why we're playing an infinite market, which is a huge business opportunity for us, a Healthee, and it's a huge headache for me as a marketeer, right? Because it's really hard to segment your audiences this way. Um, so we work directly, or we sell directly to to employers.

SMBs as well as big, uh, uh, enterprise and corporates for sure. But we also work with, uh, PEOs and TPAs. Uh, we also sell through brokers, uh, self insured or fully insured. Uh, we have the flexibility in our platform basically to be the best fit for every employer here in the States.

[00:05:11] Alex Rector: Okay, and, um, do you find that there's like a hunger for this kind of solution with the employers or are they aware of AI technology options today?
Or is there many competitors in the market?

[00:05:24] Omer Maman: Yeah, I can tell you that, uh, what I like about Healthee or what I like about the product, uh, that makes my life easier as a marketeer that it's the easiest product or the easiest platform to, to demonstrate, uh, we can create the wow effect instantly, you know, 2 minutes into the demo because, you know, Healthcare or, or health benefits is a, it's a headache for everyone.

Why? Right. I mean, we feel most of those

[00:05:52] Alex Rector: platforms are like dinosaurs. I, I feel Right.

[00:05:55] Omer Maman: Right, right, right. Uh, or you, you talk about platforms, uh, uh, that, that's so nice of you. But, uh, mainly what people, uh, are, you know, are expected to handle with is, uh, to go to a call. Right. I mean, when you're right, you need to go.

I mean, what are your options either to start navigating in the carriers websites that nobody, nobody remember, right? Nobody remembers what carrier am I? Is it for the dental or division or my health benefits? Where should I go? And then how should I get my answers? Or either you need to call to a call center.

I think the worst thing to do is when you have a benefit question, you need to go to HR. Now, there is a very, I would say, complicated relationship, uh, when it comes to, uh, employees in HR when, you know, around health benefits or healthcare or mental health, right? If I want to check if I'm covered for anxiety, okay, or any kind of, uh, uh, mental health, uh, uh, treatment, I don't want to go to my employer.

I don't want to go to my HR and say, oh, am I, am I covered for a mental health, uh, uh, treatment? Um, you know, treatment or, or if me and my, my spouse are, uh, uh, you know, we want to have baby then next year. Uh, I don't want to share this information with my employer. I want to have like a platform at the palm of my hand where I can just, you know, ask questions.

Uh, our platform also embedded like a digital assistant, uh, and maybe Zoe, just imagine like Alexa or Siri to your health benefits plan, where you can just ask the question and get instant answer. In seconds, right? Yeah, that's

[00:07:29] Alex Rector: great. Very powerful. Yeah, I think that Those the concerns you just laid out there.

A lot of people are absolutely thinking about that whenever they have those issues and they have to get answers. You're right. It's very difficult to navigate and get in contact with the right person or having to deal directly with the insurance provider is always a headache. But I mean, how about for, for the employers though, right?

With the working with the, I guess, are you typically talking to people in HR, like, um, in the HR leadership at businesses? Is that who you're selling it to?

[00:08:05] Omer Maman: Yeah. Yeah. HR, finance leaders, um, uh, operation managers, uh, you know, each and every one of them has. Uh, a different concern when it comes to health care.

So if we talk to finance leaders, they are very concerned about, you know, the rising costs of healthcare employees. If you look at the company's P and L, you'll find that health health care costs are, I think the 2nd or the 3rd most, uh, you know, the big, the 3rd biggest cost in their P and L after salaries and, uh, and other operational costs.

So, um, that's a headache for them. Right? And they see that the rates are going up. You know, increasing 1 year over a year, and they're worried about that because they have nothing to do with it. Right? It's some kind of they tell me, you know what? I, I already took the assumption that this cost is going to increase year over year.

I have nothing to do with it. And I just, you know, I just need to deal with it and then when I show them that by, you know, given transparency to their employees about their benefits and helping them navigate into more solutions. I would say cost effective option, for example, through telehealth, through steering them to in network solution, uh, giving them alternatives to, uh, to the, uh, current options that they have, um, helping them knowing they're deductible.

Okay, helping them find the right place for them. Uh, we can save tremendous costs to to the employer. So that's on the finance leader standpoint, but let's talk about a jar, right? Uh, we are approaching. We are now the 2nd quarter of this year. Uh, the 3rd quarter of the year is all about open enrollment, you know, all over the country are worried about.
Okay. How I'm going to kick off the open enrollment for next year. And that's a huge and super stressful, stressful period for HRs because they have employees coming to their office and tell them, okay, help me. Uh, I, you, you offer for me 17 or 18 or 20 types of plans. Help me choose one. I don't know how to choose.

I don't understand the insurance language, right? And I hear from HR that they tell me, er, you know what, I'm, I'm an hr, I, I'm not a benefit expert. Right, right. I don't know what to recommend for, uh, uh, for them. I don't know their profile. I don't know their, you know, if they have any kind of chronic, uh, conditions that they, that need to be monitored, uh, monitored.

Uh, if they have, I don't know, I don't know what's their health plan for next year? And they tell me that they end up and say you're, they say to their employees. Uh, you know what? I don't know. I don't know what to recommend you, but I can show you what I picked and you're more than welcome to follow me.

And I tell them that that's the worst, you know, recommendation that they give to their employees, because when it comes to health care, it has to be super personalized and super, you know, employee focused and family focused and I'm happy that we are able to, you know, to harness technology in order to make this process much faster, more effective.

And, you know, helping employees to, to be at the end of the day, healthier,

[00:11:07] Alex Rector: you know, that makes sense. And, and there's got to be like a risk factor to that too, right? It's like, because the employees calling in, they're talking to the HR manager, what if they give them some kind of bad feedback or bad advice, or they don't fully understand the plan that's, you know, offering the service to the employee, then that could cause problems that could come back to the, on the company.

If the, if the employee ends up with some kind of bad outcome. Yeah.

[00:11:31] Omer Maman: Right. I agree. And, you know, that's something that is very unique here in the States. I, as I told you at the beginning, I, I come from Israel. Right. And the healthcare system is in Israel is completely different. You have 3 HMOs. It's something that is absolutely detached from the employer.

The employer is not responsible for your health care plan or your insurance or anything like that. So you, uh, you can be a member in 1 of the 3 HMOs and that's it. Uh, you have no, you know, concerns, no questions about where to go, how to go. Everything is very, you know, socialized and that and easy and here in the States.

There is a relationship of trust between the employer and the employee when it comes to health care because. I'm thinking about myself as an employee. My employer basically, uh, is responsible to 1 of the most important thing, you know, things in my life and that's my health and my, you know, um, the health of my loved ones and my, my kids and my, my, my entire family and even my pets.

Uh, so, um, I think that it becomes crucial that, uh, employers. And more specifically, HRs and finance leaders will equip them with themselves with the right solutions and the right platforms to, uh, enhance the benefits experience for their employees and and reduce costs because it's a huge, huge, huge, uh, you know, cost obligation, uh, for for an employer and you want to make sure that.

Uh, you take these decisions wisely. Um, there's a lot of, we see a lot of examples of employers that spend a lot of money for them being over insured and in other cases, you know, there's a lot of money or they take a big risk of being underinsured. So that's why. You know, solutions like Healthee, um, can, you know, come into this, uh, uh, space and make a complete revolution at the way that we, you know, consume healthcare, um, you know, personally, and also as a, as an employer.

[00:13:52] Alex Rector: Yeah, there's definitely opportunity there. I agree with you on that. And, uh, so you guys, your clients and the, like the customers, are they, are they aware of you guys? Like, are you getting a lot of inbound already? Or are you guys having to go out and do a lot of outbound, um, boots on the ground work to, to generate demand right now?

Yeah.

[00:14:17] Omer Maman: So, uh, so it's climbing, right? We are relatively, uh, new in the industry. Uh, there are solutions out there that exist or they got to the market earlier than us, but they offer, I would say, a fraction of, uh, uh, our demand. Uh, complete, uh, offering. Um, so we are, yeah, we are building our brand awareness. Uh, currently, uh, we definitely see the, the demand that is growing organically and we get a lot of inbound requests and queries about what we do.

How can I bring it to my. Uh, to my company, how can I leverage it? How can I enhance the experience for my employees? How can I save costs? So we get many, many questions from employers. Uh, we also see a tremendous growth in inbound leads coming from brokers. Uh, you know, the broker broker industry is very competitive.

Every broker wants to be able to introduce to their clients, you know, the best technology and the best service. You know, a package, um, rather than the other brokers that are competing on the same client. So, uh, the brokers have, or they show different considerations as they want to be more competitive.

They want to be able to introduce, you know, cost saving for for their employer for their clients. I'm sorry. Um, absolutely. I think that 1 of the biggest milestones that, uh, fueled the brand awareness or brought us, you know, uh, into the center of the, uh, the attention in this industry is a beautiful and super strategic partnership that we signed with try net.

Uh, trying to that's huge. Yeah. 1 of the biggest appeals, uh, here in the States, uh, that embedded completely our platform into their open enrollment process. And then also, um, the benefits navigation for their members. Uh, so that was a huge, huge, huge milestone, uh, together with, uh, a round that we just closed a couple of weeks ago.

Uh, so we are in a huge, we definitely see. The, the exposure, um, getting bigger and bigger as we progress.

[00:16:37] Alex Rector: I wanted to ask you about that too. I know that you have, uh, uh, there's two founders, right? And, and you've, I saw one of them used to be like a jet pilot. So I'm curious about that as far as like, you know, what the regime's like over there.

Um, but I mean,

[00:16:55] Omer Maman: actually there are more than two founders. There are three co founders. Two of them are pilot. Okay. Uh, yeah, yeah, yeah, yeah, yeah. Uh, they, uh, they know each other. Uh, for many years from, uh, we, we all, obviously the, the company, uh, And it's based was founded in Israel. Um, that co founders are Israelis and we all serve in the, uh, IDF of course.

Um, and yeah, our CEO is a jet pilot, a super talented guy. Um, and, um, I don't know what kind of, uh. What kind of stories are you looking for?

[00:17:34] Alex Rector: I don't know, does that make it different there? Like, how does he, does he do things, um, come at it from a different angle or does this help them, like, has this helped with his, you know, fundraising or like, how does this play, how does him being a, Pilot, uh, play into, um, what he's doing here.

[00:17:51] Omer Maman: He is very bold and very, uh, determined. Okay. Very task oriented, that's for sure. Uh, always, you know, aiming to the top, uh, and not, uh, even considering, uh, anything, uh, below that. And, uh, also I think that one of the most. Impressive, uh, elements that he brought to the culture of the company is the resilience that, you know, kind of, uh, integrated, uh, at each and every pilot, uh, jet pilot, uh, especially, uh, in the military.

So I think that, uh, there's a huge, uh, element of resilience that is embedded in our culture, culture, income, uh, Healthee.

[00:18:39] Alex Rector: I'm sure that helps a lot with a business like yours. I, are your, uh, do you report directly to. The CEO? Yeah. At this point. Okay. And, um, so like what kind of things are, are you really driving for right now?

What kind of goals are you trying to work towards?

[00:19:00] Omer Maman: So basically when I'm looking at my goals, so, um, you know, there are different phases in marketing, right? So if I look one year backward, I think that our marketing, you know, strategy and approach was an approach. I'm sorry. It was a very, uh, Product market fit orient, uh, we wanted to make sure that first of all, we understand the product offering and we know how to tailor it perfectly to the audiences that we are targeting.

And then we, I don't want to, I want to stay humble and I wouldn't say that it was easy, but we very quickly realized that we got some, we got gold in our hands and, uh, we definitely came to the market with the right solution that nobody else has, uh, nobody else did. Um, and I think that the, the next goal or the goal that we are aiming right now is basically growth marketing.

Yeah. So that's the center of our, of my intention. Uh, for the next couple of years, uh, and we definitely build a strategy, uh, for accelerating our growth, uh, in order to expand 1st of all, our footprint here in the States. And also expand our offering and learn better. About the opportunities that are ahead of us in the future, and it's a beautiful journey and we are in a great positive momentum these days and we learn a lot.

Uh, each and every day

[00:20:29] Alex Rector: and and do you feel that you've got like, what you need to start the scaling? Are you in? You're in growth mode, but do you have the team for growth? Do you have resource? Are you working with 3rd parties today? Like, what? What is your situation look like?

[00:20:43] Omer Maman: So, so the, the shifting of the strategies, okay, from product market fit to growth.

Definitely, uh, brought me to the understanding that I also need to make some adjustments in the way that the marketing team is structured. So, uh, my approach in marketing that the team should be structured. Uh, or should be aligned, uh, with, uh, with, with how the cell cycle looks like and how the fun looks like.

So, basically, our team is built with growth marketing manager. That. Um, is responsible on the demand generation and make sure that the top of the funnel is, uh. Fed with a high qualified leads and high qualified opportunities. And then we have product marketing that basically is in charge to support a sales team with all the sales enablement tools that they need with competitive tactics and things like that.

And basically also in charge to qualify the opportunities down in the funnel. So. Converting them from, um, early stages stages to more advanced stages, um, uh, towards, you know, the, the cell cycle. Um, and then, uh, after the cell, we have another, uh, product marketing, uh, functionality that is more oriented for the bottom of the funnel.

So we want to make sure that. We don't disappear after we sell the product, right? We basically that's the beginning of the journey. And we want to make sure that the onboarding process with our customers goes flawlessly. There's a relationship and connection that we need to start creating with with the users with the end users.

Right? That we meet them for the 1st time. Post sale. So we sell B2B, but actually our product, uh, work for both B2B and B2C. And then there's a lot of B2C2B marketing that needs to be created here. And we also, we built also a very, very strong, uh, content, um, capabilities, uh, in house within our marketing team.

Uh, because I, my marketing approach is that, uh, content is it's. It must be in the core of the marketing. Uh, and, uh, uh, if you create good and valuable contract content, uh, the sky's the limit with, uh, how creative you can go with your, with marketing initiatives and the impact that you can create as a marketeer on the market.

[00:23:09] Alex Rector: Yeah. I think that's really important for your, like, for this business, it's gotta be very important to communicate just. This bit more of the specifics of for the employers and how the employee experience is going to be. Um, but, uh, for you guys, it sounds like, uh, I mean, you're obviously you're going on a full tilt right now.

You've got, you just got funded, you're growing, you're building towards something. Um, is there any, like, with the sales cycle. Like how long does that take with a customer is, is your onboarding, like a really long, painful process? Or, um, do you have like a whole service team dedicated for helping through all of that and sales engineers and all that business?

[00:23:59] Omer Maman: For sure. Um, so actually you ask two different questions. You ask about the sales cycle, then you ask about the implementation and the onboarding. I'll address both of them, but about the sales cycle, it changes, right? It changes, uh, depends on the size of the company. Uh, and sometimes, and the decision makers that, you know, need to be around, you need to group them all together around the table.

Sometimes there's a broker involved in the process and sometimes. We work directly with, uh, with employers, uh, if, for example, if one of the customers of one of the company came through a PEO, those companies, they have, you know, uh, the cell cycle is, uh, zero days because we just wake up in the morning and realize that Trinet had just added, uh, a few new companies, uh, into our platform.

So you wake up and you find, Ooh, I have 200 new customers. And that's, uh, that's something that is super surprising that we definitely invested a lot in building the right infrastructure to support that.

[00:25:02] Alex Rector: Um, so that sounds like that could be scary. That could be really scary. Right. If you didn't have all your ducks in a row.

[00:25:07] Omer Maman: Yeah. Uh, so I wouldn't say that it's scary, but definitely we anticipated that. That these kind of, I would say, uh, that this partnership, uh, will have, we will have to, uh, uh, to embed a more scalable, uh, processes, uh, within our, I would say onboarding process. And that actually leads me to the onboarding question that you asked.

Our onboarding is seamless and super quick. Uh, we can be ready, uh, you know, uh, live and running within 6 weeks. Uh, basically what we need is to get all the health plans, uh, from the, the employers, uh, as part of their own boarding process, then. We, what, what we do is we, we take the unstructured data, which is, you know, hundreds and hundreds of, uh, uh, PDF pages that, uh, need to be analyzed and move to the structured data.

And this is where exactly the ai, you know, come in and start processing the data. Uh, it's just a matter of couple of weeks, uh, that we are ready to roll it out to the employees. Uh, all of our customers, uh, are assigned to, uh. You know, significant customer success team that will work with them from the very 1st, beginning of the onboarding through training.

And we, as marketing team always support with marketing assets to the users to the at the companies to increase the engagement to drive them to take care of their health and. You know, with their wellness tips and, uh, and health, uh, tips and make sure they monitor their health process properly, um, throughout the year.

So they get not only just access to the platform, but also a full package of service support and, um, marketing, uh, I would say enablement tools, uh, to make sure that they liberate the platform to the max.

[00:27:09] Alex Rector: Yeah, that's amazing. Yeah. I mean, six weeks is not that long for, for activation, you know, um, for a product like this, I would think that I was expecting, you know, at least a couple of months.

[00:27:24] Omer Maman: Yeah, but you know what? That's exactly why, what makes us, uh, the most innovative company in this space, because the fact that we embedded top notch technology and AI helps us to, uh, to move faster. Right? Because we don't need to facilitate now a call center, right? With, uh, with 20 experts that will be available 24 7.
we have 1 AI team. Uh, support, uh, digital support, uh, for all, no matter how many employees will be enrolled on our platform. And this, uh, and Zoe are a digital, uh, AI benefits expert. Uh, she doesn't take a PTO, and she can address as many employees as we can enroll on our platform. Uh, so that makes and all the, you know, the automatic processing.

Thank you very much. Uh, that we're doing for the, uh, health plans, um, just allows us to be quick, uh, as, uh, as lightning and, uh, and run really, really, really fast with our customers. And that's why they are so impressed and and so, uh, grateful for us being super, um. Responsive to their questions and also, I think they appreciate that.

We were, you know, from those kinds of companies that are customer centric and customer obsessed.

[00:28:52] Alex Rector: Okay, yeah, I mean, that sounds. I mean, that obviously that's going to be good for, for you guys, if you're delivering like that, customers are going to be happy, they're going to spread the word that, you know, they didn't have a painful onboarding process and have to deal with a bunch of calls and back and forth.

So that can only be helpful. Right. Um, and if you've got the data down, you know, you know, what kind of like templating and like how to bring it in and process it and get everything cleaned up. That's also key. Um, are you guys. Do you see a lot of objections to like the AI or like, do people like, what kind of problems come in whenever you're going through your deal stages?

[00:29:35] Omer Maman: So I wouldn't say objections, but yeah, we get questions about, Ooh, so now AI, uh, that, or maybe some kind of a fear that, Oh, maybe my employees, uh, will not feel comfortable to, you know, to speak to an AI agent, right, uh, to a bot or anything like that. So we also solve that one because it's not an AI solution only.

At the back office, we also have a benefits expert that can address questions that, you know, sometimes the AI bot cannot address a very specific and personal question. And this is where exactly. The question is being transferred to a human response response, uh, benefits experts that we have on board with us, uh, that they will reach back to the, to the user with the answer they are looking for.

So, for the ones who are looking for the war, I would say a human connection and a human response. We also offer this service. So it's easy objections. So called to mitigate. I can tell you that. From the data that I'm looking at, uh, Healthee, uh, 92% of the questions that are being asked on our platform are addressed instantly, uh, by Zoe, by the ai, uh, um, uh, bot.

And then the other 8% are transferred to our benefit specialists and that the users get their answers anyway. So we basically provide a comprehensive solution that the technology as well as the human touch. And I think they are super, you know, grateful for that.

[00:31:14] Alex Rector: That's pretty amazing. The AI fields that many of the questions,

[00:31:19] Omer Maman: right?

[00:31:19] Alex Rector: That's surprising. So, okay. So, and, and so they're happy with that. Um, but is it, uh, like as you're going through the sales process though, Are they, you guys are able to handle all these kind of like objections that come up around the technology today.

[00:31:44] Omer Maman: Yeah, um, uh, definitely. Uh, I, I told you that the cell cycle is not as complicated.

I think that's the simplest cycle that I have ever, uh, handled with, uh, or managed to, uh, to handle or try to, uh, to, to, to solve. Um, but I can definitely tell you that the questions, it's not an objection, but, uh, the, uh, I think that 1 of the challenges, uh, 1 of the narrative that we are trying to, uh, to change or to customize that people don't understand that good embedding technologies into the health care and benefits world.

Uh, it's not it's not a luxury. It's not a nice to have. It's a necessity. So I think that what we are. Trying to do right now is to, um, kind of, uh, center eyes, uh, or, uh, put in front the sense of urgency because there was the cost of doing nothing right? If you do nothing with your health care, then you'll pay more and more year over year.

Because the rates are increasing and if you, if you're not, you know, manage it properly as an employer or also as an employee, um, you'll just pay more. Uh, so every day that you are not considering, uh, improving the health benefits experience for your employees, basically the day that you're losing money.

Um, so I think that. Uh, if we clear the technology fear that, you know, it's legit that a few, uh, uh, individuals might have their out there. Uh, people need to understand that it's not a nice to have solution. It's a, it's a must have. It's a necessity and it's better sooner than later. Of course.

[00:33:39] Alex Rector: Yeah, I would think that that's the main thing that that's what I was thinking.

Like, the, the objection would be, this is just an add on. Is this, is this something we really need? Like, with the additional costs? Is this something we want to spend for? Right? Or do we just want to let our employees deal with? You know, the insurance themselves,

[00:33:55] Omer Maman: right? So I feel that as a marketeer, I, I'm less worried about, you know, explaining the why, because that's very straightforward.

You know, everyone that lives here in the States understand the need, right? Understand why this platform is a super can be super useful for them as individuals or, uh, for their employers. Um, I think that the most important thing for us as marketing team at Healthee. Is to, uh, convey the message of why now and that's that's I think the most important thing that we'll try to tackle this year.

[00:34:35] Alex Rector: Okay. And I think we're getting close on time here. So, um, I guess, uh, to wrap up, is there anything like limited time promotions or something going on right now that you'd like to share? And, um, I guess, where can people go out to, to learn more and follow Healthee and be, be in the know?

[00:34:54] Omer Maman: Uh, yeah. So first of all, of course, if you are an employee that are super interested, uh, in embedding technology or improving that, uh, healthcare, Uh, experience that you have, no matter if you are insured by your employer or by anybody else, uh, you are more than welcome to read more about Healthee, uh, on our website, or you can go to the HR and share with them, uh, spread the word of Healthee and tell them to reach out to us.

Obviously, we're available online. Uh, on all the social media platforms, LinkedIn, Facebook, Instagram. Uh, I'll. Send over the link so you can embed them in the in the episode. Of course. Um, and that this is it. We are, uh, excited, uh, to, uh, to spread the word of Healthee to, uh, basically, you know, change the way that people consume health care, make them best consumers and smart consumers, you know, where with Amazon.

Embedded in our lives and other and Uber that, you know, all these, like, big names that change the way that we, the change the way that we consume services. Right? Uh, we feel that we change the way that, uh, Americans here in the States will consume health care. Um, and that's that's the goal for us. And. And it's happening actually, it's happening these days.

This is why I'm super excited about that.

[00:36:24] Alex Rector: And that's exactly what we want over here. So thank you for the work you're doing. But, um, yeah, so I guess we'll, we'll wrap Omer. Thanks so much for your time. I really appreciate the conversation. It's really interesting to me. I've got a little bit of experience working in the health, uh, the health, uh, business and health tech.

So, um, yeah, I mean, you guys have a great product, uh, it looks like some very good brand direction and obviously great, uh, marketing direction here with you, Omer. Uh, so, um, thanks so much. Thank you so much. I really appreciate it. I enjoyed it. Happy Friday. Enjoy your weekend.

[00:36:57] Omer Maman: Bye bye.