Hi, I'm Alex
A Marketing and Growth Operator.
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I Scale Marketing Programs Structured Around Risk
Wicked Pitch helps organizations build marketing systems that allow new growth to be tested, evaluated, and scaled within defined levels of risk.
I Scale Marketing Programs
Structured Around Risk
Risk Profile Assessment
An assessment and program audit to better understand how your organization currently balances growth and uncertainty.
Goal Alignment
Align growth expectations, resource allocation, and strategic bets with business goals for sales and revenue. Adapt marketing risk profile.
Strategy and System
We deliver a marketing growth strategy and execution system for your business, maximizing growth potential given your risk profile and goals.
Marketing Teams Are Not Stuck. They Are Capped.
Marketing Teams Are Not Stuck. They Are Capped.
Failure Mode Restricted Risk Profile →
A common failure mode in business is the Restricted Risk Profile paired with aggressive growth targets.
1. Growth Goals are Increasing and Aggressive
The business wants growth fast. Revenue targets keep increasing and the marketing team is expected to help deliver it.
2. Mature Channels are Being Tapped
Channels approved in the past keep getting funded because they worked before, but performance started to flatten out a while ago, unit economics aren't looking like they used to.
3. New Bets are Significantly Limited
New ideas either never get approved or get funded at a level too small to produce a meaningful outcome.
Top Technologies:
12 Years Building Marketing and Revenue Engines
I work with marketing teams, agencies, founders, and executives to establish processes for marketing growth that prevent systemic failure and program stagnation.
Marketo, HubSpot, Salesforce, DOMO, Mixpanel, Zoho CRM, Google Analytics, Google Ads, Meta Ads, Microsoft Ads, Spotify Ads, Ahrefs, SEMrush, ChatGPT, Claude, Claude Code, Grok
Practical AI for Marketing
Top Technologies:
Marketo, HubSpot, Salesforce, DOMO, Mixpanel, Zoho CRM, Google Analytics, Google Ads, Meta Ads, Microsoft Ads, Spotify Ads, Ahrefs, SEMrush, ChatGPT, Claude, Claude Code, Grok - Practical AI for Marketing