If you or your team suspects that your marketing or sales email is going to junk or being flagged as spam in recipient inboxes you can follow this checklist to find if there is a real problem or it's just a case of paranoia.

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The list breaks down 10 factors that impact your email deliverability and how your messages reach recipients:
 

• Email Authentication

• Blacklist Status

• Sender Reputation

• Inbox Placement

• Inbox Warm-up

• Bounce Rate

• Spam Compliance

• Email Engagement

• Spam Triggers

• Frequency

For each factor we explain for you "Why it matters?" and the "Next Step" you can take to make sure nothing on the list is working against you. 

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We also share several links out to free web tools that you can use to do your own email recon.