I’ll work with your team to get access to necessary systems and then independently generate all key reports. Along with the findings, I’ll share recommended next steps.

The timeframe can vary, but typically it takes 1-3 weeks depending on the program complexity.

I’ll need access to your email platform, CRM, analytics, and DNS hosting provider (if email authentication is needed).

The audit package is designed to uncover any weaknesses in an email program and give you what you need to move forward with confidence. The audit process can be a bit different business to business.

I will support your team with reoccurring meetings, direct chat support, operational oversight, strategy and execution, as it relates to your email programs.

Yes, I’ve worked in a variety of project management services and will adapt to your existing processes and tools.

I do not include content as part of the typical service package but I have a lot of experience working in email, so I can help with quality control and share best practices.

I am not a programmer. I work inside email marketing platforms that feature email building tools. That being said, I have additional technical knowledge for customizing emails, including HTML.

I’ve built all kinds of automations in email marketing platforms. Things like: Welcome Emails, Event Follow-up, Re-Engagement, Behavior Triggers, UpSell Offers, Renewal Reminders, Feature Announcements, and Internal Notifications etc…

Some common email metrics we look at are open rates, click-through rates, conversions, and unsubscribes. I’d work with you to set goals that align with your business needs.

I can support marketing ops in a variety of ways - migrations, re-engagement campaigns, advanced automations, CRM maintenance, and vendor management. I can also support digital marketing projects.

I work with SaaS businesses and service-based businesses of all sizes. As far as specialized industry knowledge goes, I’ve spent the most time in health-tech and ed-tech.

You can expect improved engagement, operations, conversions, and ROI from your email programs.